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Godrej
Industries has always been at
the forefront of leveraging information
technology to enhance business
practices. We successfully implemented
an enterprise resource planning
(ERP) package five years ago to
integrate diverse functions across
the organisation. This has streamlined
our internal business processes
and helped us enhance customer
satisfaction.
The
Internet is an invaluable and
cost-effective medium to collaborate
with entities outside the organisation,
especially with our customers.
Godrej is gearing up to harness
this tremendous potential. In
the pipeline is an electronic
customer relationship management
(eCRM) solution that will enable
us to share diverse and comprehensive
information with our customers.
Information on orders, transactions,
quality initiatives, etc, will
be made available through individual,
customised web pages based on
the customer profile.
In
short, our eCRM solution is a
dedicated, customised, always-on
information channel that will
help us serve you better.
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| B A S I
C F A C T S |
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Godrej Industries, an
integral part of the Rs 6,000-crore
Godrej Group, is India's leading manufacturer
of oleochemicals. The company makes
more than hundred chemicals and exports
its products to more than 40 countries.
Products from the GIL portfolio are
used in a variety of applications: cosmetics,
tyres, detergents, pharmaceuticals,
cigarettes, toothpaste and more.
The company has modern, integrated chemical
factories at Valia in the Indian state
of Gujarat and at Vikhroli in suburban
Mumbai.
Godrej Industries leads the Indian market
in the production of fatty acids, fatty
alcohols and AOS. It is among the top three largest
producers of glycerine in the country.
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