Godrej Industries has always been at the forefront of leveraging information technology to enhance business practices. We successfully implemented an enterprise resource planning (ERP) package five years ago to integrate diverse functions across the organisation. This has streamlined our internal business processes and helped us enhance customer satisfaction.

The internet is an invaluable and cost-effective medium to collaborate with entities outside the organisation, especially with our customers. Godrej is gearing up to harness this tremendous potential. In the pipeline is an electronic customer relationship management (eCRM) solution that will enable us to share diverse and comprehensive information with our customers. Information on orders, transactions, quality initiatives, etc, will be made available through individual, customised web pages based on the customer profile.

In short, our eCRM solution is a dedicated, customised, always-on information channel that will help us serve you better.